Explainer Videos

Explainer Videos, animated or live-action, are the best option available to a business or brand when they want to communicate complex concepts and ideas to their target audience. A perfect explainer video has the potential to boost brand awareness among your potential customers and drive sales by simplifying intricate ideas in a sixty to ninety-second video. It should be your go-to choice whenever you want to explain something to your audience in an engaging manner. These videos can gain and retain the viewers’ attention like no other medium when incorporated within a brand’s marketing campaigns.

Check Out Our Explainer Videos

Key Applications of Explainer Videos

Explainer videos prove worthwhile when a brand wants to promote products or services and educate or train an audience. Let’s look at the key applications of explainer videos.

Step-by-Step Production of Explainer Videos

01

RESEARCH

02

SCRIPT WRITING

03

STORYBOARDING

04

VOICE OVER

05

ANIMATION

06

PROJECT DELIVERY

Our Production Process For Explainer Videos

The creation of any animation or live-action explainer video begins with coming up with a concept and main theme for the clip. This is where we carefully listen to our clients’ instructions, consult them on the best ideas, and finalize the direction of the project. We break our explainer video process into four steps.

Discovery & Strategy Call

Right off the bat, our discussion with the client begins by understanding their primary goals. This step also involves helping clients recognize their target audience and highlight the key message they want to convey. We finalize the video’s main purpose, duration, and style (whiteboard, animation, live-action, etc.).

Scriptwriting & Approval

We develop a compelling and engaging script of 150 to 300 words for a 60 to 90-second video and send it to the client for approval. This is when we also take the client’s review into account and make the recommended adjustments before moving forward.

Voiceover Recording

We provide different samples of voiceover artists for you to choose from for your explainer video. Then, we record the voice and edit it for clarity, pacing, and precision. Rest assured that the final, edited audio is always sent to the clients for approval before the next step.

Storyboard & Visual Style

In this step, our artists get to work creating a storyboard for your explainer video by coming up with scenes and sketches based on the script. We also define characters, colors, and scene settings to ensure the final video has sufficient visual appeal for your audience.

Animation/Production

All that’s left now is for our professional animators to animate the video according to the storyboard and agreed visual style. The production process also includes syncing visuals with voiceover and sound effects, along with adding music.

Revisions & Final Delivery

The last step is where you review your video and suggest edits, like adjusting timestamps, changing text, etc. Taking your recommendations into account, we refine and deliver your video in the preferred file format (MP4, GIF, AVI, etc).