Explainer Videos

Explainer Videos, animated or live-action, are the best option available to a business or brand when they want to communicate complex concepts and ideas to their target audience. A perfect explainer video has the potential to boost brand awareness among your potential customers and drive sales by simplifying intricate ideas in a sixty to ninety-second video. It should be your go-to choice whenever you want to explain something to your audience in an engaging manner. These videos can gain and retain the viewers’ attention like no other medium when incorporated within a brand’s marketing campaigns. 

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Key Applications of Explainer Videos

Explainer videos prove worthwhile when a brand wants to promote products or services and educate or train an audience. Let’s look at the key applications of explainer videos. 

Product/Service Demonstrations

Use explainer videos when you want to introduce a new product or service to your potential customers or educate them about new features of an existing item. Highlight key benefits, unique selling points, and simply explain how a service works to an audience using explainer videos. 

Onboarding & Training

Tailored explainer videos can help with onboarding and educating new employees about your company’s processes. Plus, such animated or live-action videos also come in handy when you want to train your customers to use a software or tool.

Educational & Informational Content

Opt for explainer videos when your primary goal is to teach new skills to a group of people. It can prove extensively helpful in breaking down complex information and topics related to finance, healthcare, technology, science, etc. 

Brand Awareness & Marketing

Educating an audience about your company’s mission, vision, and values becomes a seamless task via explainer videos. You can also add explainer videos to your marketing campaigns across social media, email marketing, and websites. 

Crowdfunding & Investor Pitches

Explainer videos help entrepreneurs present startup ideas to prospective investors without throwing them off with complicated details. These videos are commonly used in Kickstarter campaigns to explain projects for crowdfunding. 

Step-by-Step Production of Explainer Videos

01

RESEARCH 

02

SCRIPT WRITING 

03

STORYBOARDING

04

VOICE OVER

05

ANIMATION

06

PROJECT DELIVERY

Our Production Process For Explainer Videos

The creation of any animation or live-action explainer video begins with coming up with a concept and main theme for the clip. This is where we carefully listen to our clients’ instructions, consult them on the best ideas, and finalize the direction of the project. We break our explainer video process into four steps. 

Discovery & Strategy Call

Right off the bat, our discussion with the client begins by understanding their primary goals. This step also involves helping clients recognize their target audience and highlight the key message they want to convey. We finalize the video’s main purpose, duration, and style (whiteboard, animation, live-action, etc.).  

Scriptwriting & Approval

We develop a compelling and engaging script of 150 to 300 words for a 60 to 90-second video and send it to the client for approval. This is when we also take the client’s review into account and make the recommended adjustments before moving forward. 

Voiceover Recording

We provide different samples of voiceover artists for you to choose from for your explainer video. Then, we record the voice and edit it for clarity, pacing, and precision. Rest assured that the final, edited audio is always sent to the clients for approval before the next step. 

Storyboard & Visual Style

In this step, our artists get to work creating a storyboard for your explainer video by coming up with scenes and sketches based on the script. We also define characters, colors, and scene settings to ensure the final video has sufficient visual appeal for your audience. 

Animation/Production

All that’s left now is for our professional animators to animate the video according to the storyboard and agreed visual style. The production process also includes syncing visuals with voiceover and sound effects, along with adding music. 

Revisions & Final Delivery

The last step is where you review your video and suggest edits, like adjusting timestamps, changing text, etc. Taking your recommendations into account, we refine and deliver your video in the preferred file format (MP4, GIF, AVI, etc).   

Professional Software Our Explainer videos

Animaker logo featuring a friendly, purple, cyclops robot character
Biteable logo featuring abstract red and orange geometric shapes forming a 'b'
Sparkol VideoScribe software logo featuring a stylized blue play symbol
Adobe logo, a red stylized 'A' symbol with the word "Adobe" beneath it
Powtoon logo with a colorful, abstract symbol resembling play buttons or video editing tools, and the text "POWTOON"
Raw Shorts logo with two overlapping speech bubbles, one yellow with a white play button, and the other teal, with the text "rawshorts" below
Pixelated gray shape, possibly a logo, on a black background. Filename suggests MYOB.
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Frequently Asked Questions
Cute cartoon astronaut in a yellow suit holding a spray can
What is an Explainer Video?

An explainer video is referred to as a short clip of 60 to 90 seconds that explains a concept, product, or service to an audience in a visually appealing manner. Explainer videos are used to simplify complex ideas, breaking them down into digestible bits for people to understand easily. 

How can explainer videos help my business?

You should opt for explainer videos if you want your potential customers to pick up on your offerings quickly and without any confusion. These videos boost engagement, improve SEO, and increase conversions to a great extent, positively affecting your business metrics. 

What is the ideal length of an explainer video?

The ideal length of an explainer video extends up to 60 to 90 seconds. This duration is short enough to retain the viewer’s attention and long enough to convey the intended message effectively. 

What types of explainer videos can we produce?

At Rocket Explainer, the sky is the limit since our professional animators and video editors are trained and skilled enough to produce any type of video according to your specific requirements. We can create whiteboard animations, motion graphics videos, live-action explainers, 2D/3D animated explainer videos, etc. 

What’s included in our explainer video service?

When hired by a client, we take complete responsibility to create an animated or live-action explainer video from scratch. We execute scriptwriting, voiceover recording, storyboarding, animation, editing, sound design, and final delivery. At Rocket Explainer, we always work toward satisfying our clients to the fullest. 

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